HASKAP SHORTLISTED IN INDUSTRY AWARD

 

Soloberry have been shortlisted for Best Natural Ingredient of the Year at Food Matters Live awards in a category sponsored by Food and Drink Wales.

 
Soloberry will be attending Food Matters Live on 20th to 22nd November at Excel, London

Soloberry will be attending Food Matters Live on 20th to 22nd November at Excel, London

 

Since 2015 Soloberry has been heavily involved in bringing the haskap berry to market in Europe.  Also known as Blue Honeysuckle or Honeyberry, Haskap is shaped like a rectangle blueberry, and tastes like a cross between a blueberry, blackberry and raspberry. Its unique flavour means it is ideal for the processing sector, in the form of relishes, jam or juices, as a “superfood” powder in nutraceuticals or in smoothies or ice-cream, there is also potential in fresh.

Soloberry have been successfully selling Haskap outside of Europe and we have had increasing interest from as far afield as Japan. We have grower partners in Scotland, Poland, and Germany with interest in Canada, Europe and Japan for sales.

Soloberry have been shortlisted for Best Natural Ingredient of the Year at Food Matters Live awards in a category sponsored by Food and Drink Wales.

The berry traditionally grew on the island of Hokkaido, Japan, and was named by the indigenous Ainu ‘Hasukapu’ – meaning “little gift on the end of the branch”

Although we do not have exclusivity on Haskap – we have created our own brand and we were the first to submit a dossier to the EU to get this “novel food” cleared as a traditional food by proving consumption in Japan as early as 1920

The team at Soloberry now await final confirmation from European Commission in order to commence marketing the berries in Europe and hope to hear news by the time the winners of the awards are announced on Wednesday 21st November at Food Matters Live.

The appeal of Haskap as a new berry on the market stems from its superfood credentials:

 
haskapsuperfoodcredentials.png
 
Rachel Montague-Ebbs